Privacy Policy
Last Updated: January 2026
This Privacy Policy ("Policy") explains how The King's Arms Great Yarmouth ("we," "us," "our," or "Company") collects, uses, and protects information when you visit our website at thekingsarmsgreatyarmouth.co.uk (the "Website"). Please read this Policy carefully. By accessing and using the Website, you acknowledge that you have read and understood this Policy.
Information We Collect
We collect the following types of information from visitors to the Website:
- Personal Information: Name, email address, telephone number, and other contact details you voluntarily provide through contact forms or sign-up processes.
- Technical Information: Your Internet Protocol (IP) address, browser type, operating system, and device identifiers.
- Cookie Data: Information stored via cookies and similar tracking technologies (see Cookie Policy section below).
- Usage Data: Pages visited, time spent on the Website, links clicked, referring websites, and other browsing behaviour.
How We Use Information
We use the collected information for the following purposes:
- Conducting analytics to understand how users interact with the Website and to improve site functionality and user experience.
- Tracking affiliate commissions and referrals to third-party gambling operators and affiliate networks.
- Responding to your enquiries and providing customer support.
- Personalising content and recommendations based on your browsing activity.
- Complying with legal obligations and detecting fraudulent activity.
- Conducting marketing campaigns and sending promotional communications (only where consent has been provided).
Cookie Policy
The Website uses cookies and similar tracking technologies to enhance your experience. We use the following types of cookies:
- Essential Cookies: Required for the Website to function properly, including security and authentication.
- Analytics Cookies: Help us understand how visitors use the Website through tools such as Google Analytics.
- Affiliate Tracking Cookies: Track referrals to third-party gambling operators to calculate affiliate commissions.
- Marketing Cookies: Used to deliver targeted advertisements and track campaign effectiveness.
You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect Website functionality. For more information about cookies, visit www.allaboutcookies.org.
Third-Party Links
The Website contains links to third-party gambling operators, casinos, and affiliate websites. We are not responsible for the privacy practices, terms of service, or content of these external websites. Each third-party operator maintains its own privacy policy and data handling practices. We recommend reviewing their privacy policies before providing any personal information or engaging in gambling activities. The King's Arms Great Yarmouth does not control or endorse these third-party websites and assumes no liability for their operations.
Your Rights
Under UK data protection law, including the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data, subject to legal exceptions.
- Right to Restrict Processing: You may request that we limit how we use your personal data.
- Right to Data Portability: You may request your personal data in a structured, portable format.
- Right to Object: You may object to certain processing activities, including marketing communications.
- Right to Lodge a Complaint: You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
If you are located outside the UK or EU, privacy rights may differ according to your local jurisdiction.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Policy, unless a longer retention period is required by law. Analytics and usage data are typically retained for 12-24 months. Affiliate tracking data is retained in accordance with our agreements with third-party operators. You may request deletion of your data at any time, subject to legal obligations and our legitimate business interests.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us at:
Email: privacy@thekingsarmsgreatyarmouth.co.uk
We will respond to your enquiry within 30 days of receipt. If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO).
This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We will notify you of material changes via email or a prominent notice on the Website. Your continued use of the Website following any updates constitutes acceptance of the revised Policy.